Marketing strategy Bisko

Bisko is the largest biscuit company in Senegal, renowned for its high-quality products that delight consumers of all ages. As a market leader, Bisko continuously innovates to offer a variety of biscuits that cater to diverse tastes and preferences. To strengthen its digital presence and engage with its audience, Bisko has implemented a dynamic digital communication strategy aimed at boosting brand awareness and customer loyalty.

Objectives

• Enhance brand visibility by developing a strong and engaging digital presence across social media platforms.

• Strengthen customer engagement through interactive content, storytelling, and community-driven campaigns.

• Boost product awareness by crafting creative and targeted digital campaigns that highlight Bisko’s variety and quality.

• Increase conversions and sales by integrating strategic digital advertising and influencer collaborations.

• Monitor and optimize performance through data-driven insights to refine the digital strategy and maximize impact.